The main feature of the market-oriented catering website is that you can communicate with your exist customer whenever you need, without any extra cost.
Base on quality foods, the more customers you can reach, the more market share you can have. For example, A) your website can automatically send a birthday card or birthday voucher to a exist customer who will have a birthday soon. B) Before special days or special events, you can send a promotion email to all, or a special group in certain age ranges. C) Based on requirements of your business, you can send a regarding email with promotion information to all of your customers at any time.