Process of Optimisation | Website Design | Online Marketing

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Website optimization is the process of reducing web site size and complexity to maximize website performance. An overall analysis is first done on your website, to assess what is needed to best optimize it for the search engines. Based on this analysis the proposal is adjusted to include the necessary work to be done.

Research Keywords
This stage we will identifies the appropriate keywords to target, ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query. The accurate identification and careful selection of these important keywords and key phrases is considered one of the most crucial stages in the website optimisation process. Success of website optimisation largely depends on selecting the correct keywords. The broader with the key words you use, the worse you will do.

Analyze Competitors
Websites of your competitors who have high search engine rankings will be analyzed to establish the methods they have used.This gives us the edge to see what is working to get top results for your keywords so we can improve up on those strategies and move your site above your competitors in the search engines.

Optimize Website Content
This content should be written for the visitor, good content will then be indexed by the search engines. We will need to ensure that the appropriate content based on your chosen keywords will need to be written and incorporated in to the sites content & structure. We may make the necessary adjustments to your website to include important keyword phrases in the right places. We will only suggest changes that will enhance the user experience for your customers and improve your search engine traffic.

Design Search Engine Friendly website
Design a website which complies with web accessibility standards. - Make improvements to website based on competitor and keyword research. - Review structure of website in terms of links and dynamics for better search engine indexing. - Create Meta tags in tune with the prepared key word list, after identifying the pages and their target keywords. - Optimise and clean up HTML code

Link Building
The Search Engines consider your site important and rank it higher if other sites link to your site. We pursue link relationships with relevant and highly ranked industry associations, vendors, publications, businesses, newsletters, forums, etc. The quality of the sites linking to a web page holds more value and weight than the quantity of sites and links. Link building is an ongoing process that must be done continually to stay ahead of the competition.

Search Engine Submission
We submit your site to the most appropriate categories in all the major web directories. Submit site manually for inclusion in major search engines. Ongoing submission to smaller website directories and relevant websites.

Monitor and Adjust
We analyze the details of your website's ranking reports and traffic data to determine which keywords and search engines are driving the most traffic to your site. Although we often get websites listed in the search engines within the first month it usually takes 3 months for your website to climb up in the search engines. This is because many search engines (especially Google) sit on a site for a few months to prevent new sites spamming the index. It takes time for your new site to age in the search engines' databases. Be patient!

Web maintenance is vital for your business as out of date information gives a poor impression and could cost you customers. We can hand over the day-to-day maintenance of the site, control your content, and suit your changing company.

The website is part of your business. If your business or organization does not have a good web presence, how your customers think about your business? Contact us today, we can improve your website which will convey the message that you are a professional business.