> Online Marketing> Google PPC
  • Google PPC
  • One of the most effective forms of online marketing today is advertising on search engines. This advertising is called “Pay-per-click” advertising because you don’t pay anything unless an Internet user actually clicks on your ad to visit your site. Currently Google is the biggest online advertising platform in the net and it is called Adwords.
  • How does PPC work
  • Pay-per-click consists of conducting keyword research to identify the high demand keywords your prospects are using to find your products and services on search engines. Choosing the right keywords and setting the optimal prices to pay for a “click” will make a successful PPC campaign. Pay-per-click allows your site to be listed on the top of the search engines immediately.
  • What we will do
  • • We start by researching the keywords that make sense for your business.
    • We also do some research to find out what others are paying.
    • The accurate keyword will receive more targeted web traffic.
    • We will specify a maximum amount you are willing to spend for all ads
    • We will localize the ad to get rid of anyone that isn't local consumer.
    • We can set an ad schedule as we don't blow through your budget midnight
  • Our PPC service
  • • We ensure that you are biding on the right keywords
    • You only pay “clicks” that depend on the keywords you use and you bid.
    • You may end up spending less or sometimes more at any time.
    • We ensure your business is receiving the maximum investment benefit.
    • Minimum budget £100/month and some clients start at £300/month
    • We will charge you a PPC campaign setup fee £100
    • Typical costs £0.10 to £2.00 per click, highly competitive can be much more.
    • Our management fees vary depending on the complexity of your campaigns.
  • More Information
  • Both SEO and PPC have unique properties that will increase the number of visitors coming to a website. But PPC will deliver visitors to the site more immediately. In fact for the best results both should be used side by side. Often PPC is used for new websites while SEO is taking place, once organic/natural search rankings are achieved the PPC campaign budgets can be reduced because visitors will be arriving to the site via the natural listings.
  • Web Maintenance
  • Web maintenance is vital for your business as out of date information gives a poor impression and could cost you customers. We can hand over the day-to-day maintenance of the site, control your content, and suit your changing company.
  • Website Redesign
  • The website is part of your business. If your business or organization does not have a good web presence, how your customers think about your business? Contact us today, we can improve your website which will convey the message that you are a professional business.
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